Singapore airline Literature review Example | Topics and Well Written Essays - 3000 words

Singapore airline - Literature review Example Singapore Airlines holds the honour of operating as the national airlines of Singapore. The airlines company operates from one of the main stations located in the Changi airbase of Singapore. From its central airbase the airlines company conducts its flights along several regions of the world pertaining to both Asiatic and other foreign nations. The Asiatic nations comprise of both South East Asian and other East and South Asian countries while the foreign flights consist of moving over to Australian and American regions. In terms of market capitalization the Airlines Company occupies the largest market share in the international domain. However in regards to Asian countries Singapore Airlines ranks eleventh. The Singapore Airlines had its birth during 1947 under the name of Malayan Airlines. It took the name of Singapore Airlines during 1972 and gradually started occupying the flying space in the Asian skies. By the end of 2010 the company grew to possess around 108 airplanes to ren der services on an expanded sphere. The company now also possess a subsidiary unit known as SilkAir and also helps the regular passengers avail offers and discounts. This policy of the flying company has helped it to gain a large number of consumers on a worldwide basis.According to a report published by Datamonitor (2010), Singapore Airlines operating in the international markets works on some key strengths and also suffers from certain weaknesses in the light of external opportunities and threats. Singapore Airline’s key strengths occupy its operation based on a diversified marketing base which helps the company to counter the potency of business risks. Further Singapore Airlines operates based on highly productive airplanes which helps the company to render enhanced services to the consumers. The company has also a large number of productive workforce which helps in enhancing the revenue and profitability position of the concern. The company also works on a diversified ser vice and product portfolio which helps it to minimise the chances of business risks. Internal strengths of the company helped it to gain a huge chunk of revenue of around $15,996.3 million. However in regards to other airline companies like All Nippon Airways and Air France the number of flight resources which Singapore Airlines possess is found to be quite low. Due to the low number of flight resources Singapore Airlines fails to gain large number of passengers as compared to the other competitors. Significant opportunities which are emerging in the external market consist of growth in the number of airline passengers for expansion of tourism activities and also in the use of flights for

Managing the supply chain Essay Example | Topics and Well Written Essays - 750 words

Managing the supply chain - Essay Example The theoretical opposite of this is the Material Requirements Production (MRP) system, which operates using more of a ‘push’ approach. It gives more importance to predicting the raw material that will be required for production, through a budget costing approach. This means the goods are produced in advance and stored until they are demanded and consequently sold. These two methods teach very different styles of supply chain management, and yet neither of them has lost their value in the field of supply chain management due to their unique advantages for different types of goods. Furthermore, there are even some products, the production of which may benefit from the employment of a hybrid of these two methods instead of just one strict methodology. Each of these two systems is still in existence because they are very useful for products of different nature. JIT is system which is more useful goods which are of a perishable nature, or are in danger of not being demanded l ater on. For example, considering a factory which produces food products which are not made with preservatives will employ the system of JIT in its supply chain. This is because JIT ensures minimum wastage of goods produced (Hirano, 2009). The protocol it follows for production is that the production chain waits to receive an order from the customer, and only then starts the process of production. If, for example, a firm that implements JIT receives the order for a thousand units of the product, they will not already have the product in stock. Instead, they will begin their manufacturing after the order is received and confirmed, which means that these thousand units will be produced only after the order. This reduces the chance that there will be some units, which will lie in stock after production because they are not in demand. Such a situation would lead to the good either spoiling, due to its perishable nature, or becoming obsolete in sometime. The perishable goods refer mostly to food products or other goods which use perishable materials in their production, thus rendering the nature of the good prone to expiry. This is relevant to consumer goods other than food also, such as beauty products or lotions, all of which have set expiry dates. JIT is useful for such products, because otherwise if the goods are left in stock for too long, they expire and cause losses to the manufacturer. This is also relevant to durable goods, which run the risk of becoming obsolete due the continuous technological advancement that is taking place, such as computers. Thus, such goods also need to be produced in a supply chain implementing JIT, since if the goods stored in stock become obsolete, they will become useless and cause loss to the manufacturer. Another advantage of the JIT system is that it minimizes the need for storage space for the company. A disadvantage, however is that the company is forced to streamline their production method in order meet each demand in an efficient and timely manner, so that the customer does not have to wait for unreasonable amounts of time. In contrast, the MRP system ensures that the customer receives an immediate response to their demand (Hall, 2008). This system implements budgeted production, which forecasts the demand for goods it will have to meet in the near future, and then produces accordingly. The advantage of this system is it saves time and provides a

Shifting Power to Make a Difference Essay Example | Topics and Well Written Essays - 1250 words

Shifting Power to Make a Difference - Essay Example The problems that faces the institutions that handle international aid - whether they may be on the supply side or intermediaries- is how to best utilize the fund such that the intended improvements for the beneficiary are achieved. This has especially been a growing concern because even with the billions of dollars that have been donated and already consumed, much of the inequalities still remain and the gap seems to be growing. That is, the amount spent is not proportional to the benefits and development acquired whether it may be material or personal. As with all issues and problems, a number of perceived solutions especially from scholars have been forwarded to address the inefficiency of handling and utilizing international aid. Robert Chambers and Jethro Pettit are two such scholars with their composition entitled "Shifting Power to Make a Difference". In this essay, the concept of power to control and to decide as confined to the few is the reason blamed for the inadequacy and inappropriateness of handling international aid. For Chambers and Pettit, the orientation of organizations tends to be non-inclusive meaning the donors usually dictate how the aid is going to be used. This become problematic because the donors may take an inappropriate and even a skewed perspective. Even with the best of intentions, it is simply not the same as asking and considering the voice of the beneficiaries what their problems and perceived solutions are and having them take a participatory role and not just a passive role in a matter that will u ltimately be affecting their lives. The effect to the poor of confining decisions and implementations to the donor and intermediary is what Chambers and Pettit would call an "alien hand". The authors recognize that the problem is in the system and not some external factor. With power already confined to those in the upper echelons, the "norms and procedures combined with personal behavior, attitudes and beliefs, serve to reinforce these existing power relations." (p. 137) Chambers and Pettit identify four action domains that should address the problem with the system and personal behavior. They are the following: Understanding and Analyzing Power Within the mechanism involved in international aid lies the basic issue of who gets to decide and who gets to control. To effect change, we must first be aware of the power relations that exist and determine their impact on aid and development. Only thru awareness and understanding of these power relations can we get an idea of how to best acquire and use it. The authors point out that with knowledge of the implications of the power exercised by donor agencies can they realize the importance of sharing power such as encouraging beneficiaries to make a more proactive stance. The attitude of "I give therefore I decide" could be avoided by acknowledging that those who received are the ones ultimately affected and should therefore be given an opportunity to voice out their opinion. Narrowing the gaps between words and actions For Chamber and Pitt, the lingo used in international aid is problematic. As an example, they cite the use of the word "partnership" which "implies collegial equality and mutual reciprocity" but in reality, only those "who control the funding call the shots". What

Case Study Example | Topics and Well Written Essays - 750 words - 22

Case Study Example CRO business has seemed to become very popular in aiding with FDA approval. FDA approval is not something that is easily achieved. Before drugs are able to become available on the market, they must go through hundreds of tests. These tests ensure that the drug is safe. Safety of the drug is important for the lives of those using the drugs and the company’s and CRO’s creating and testing the drug. In order for these CRO businesses to become successful, the firm’s name has to achieve a good reputation and maintain a level of standard that other companies would recommend. Kendle has become a company that is recommended. Kendle is doing well for the American market. The American market has allowed Kendle to make it to its full potential. Full potential for a business, in regards to Kendle, can be defined as a business’s achieving the maximum amount of clients for a market. This meant that as stated in the case, Kendle had to sell, grow or disappear. This was a very accurate explanation as to what had to be done. The firm could not just stay how it was. Something had to be done in order for the firm to remain competitive over other similar businesses. Kendle faces many strategic choices. In order to survive Kendle must either decide to do one of three things. The first strategic choice that Kendle can make is to grow and expand the firm. Growing the firm means expanding to other areas and possibly merging or buying out other companies. This choice is perfect if the firm wants to expand and keep the firm going. The second strategic choice is to sell the company. Selling the company will likely be a lengthy process that will include lots of negotiating. Selling means that the original founders will have to find a seller that is willing to purchase for the right amount. This also means that a selling price will have to be decided. In order to decide a selling price the firm will need to find out what the company is worth and decide whether or

Norteno Music Essay Example | Topics and Well Written Essays - 1000 words

Norteno Music - Essay Example There are a lot of regional styles in Norteno music. Much regional Mexican music entertained by radio and many Norteno artists also get popularity from Mexican-American community. Local radio stations are the Proclamatorysource in popularizing Norteno music. While exploring rural areas their way of entertainment people found that Norteno is originated from rural areas and also popular in urban areas. Norteno started to assemble by music lovers around 1860s and become popular. (LAST FM) Mexico people listened music deliberately from all over the world, by listening all forms of music they produce their own forms which they called traditional Mexican music which are modern music becomes popular with people of all ages and these Mexican traditional music are full of variety, style, colorful, passionate and derive from origins of Mexican culture; rich country. (TRADITIONAL MEXICAN MUSIC) American accordionist introduces Norteno music in Texas. In Tamaulipas and Tijuana derives from the C aribbean Norteno music. Sexophone is also use by different bands like Chihuahua and Zacatecas. Tejano or â€Å"Tex-Mex† is a new form of popular music derived from Norteno and influenced by swing and American Rock. Tejano includes English poetry and sounds are like American Rock but Norteno came first and Ramon Ayala is based on basics of Norteno music.Today Norteno music is popular because of Grupo Pesado who is the leader of Norteno music. Musical instruments of different types with some new music styles introduce by Czech and Bohemian famous people like accordion. This music style combined with the present Norteno music style and this style played by local bands. This is the start of the transformation and evolution of Norteno in which still accordion theme is present in it. The main instrument accordion and Bajo sexto distinguish Norteno. Rhythm is like in a steady motion and the pace of this rhythm is middle (normal) or fasts tempo depending on song’s type. Double bass instruments and guitar is used in Norteno type music. Two famous bands Banda and duranguense have only bass instruments instead of an accordions and guitars.However Banda and duranguense introduces and plays the same songs as Norteno bands musicians playedthem have the same beat and music levels same as Norteno.Many of the bands named as Mexican states or a general description of geographical and they basically played â€Å"Regional Mexican Music†.(HISTORY OF MEXICAN MUSIC) Two major forms of Norteno music is Corridos and Narcocorridos. Corridos entered the â€Å"Golden Age† in 1910-1920s where Mexican people play these Corridos in border. Corridos are basically based on narrative songs in a poetry form and they depend on history, peasant’s daily life,socially important and legendary importance.Around in 1980s started Narcocorridos when Los Alegres de Teran who sang a song about a Narco.Narcocorridos are the same as Corridos but are based on drug smugglers and the cartels. Music critics also compared Narcocorridos to â€Å"Gangster rap†. There are two types of Norteno which are Classical Norteno and Modern Norteno. Classical Norteno music becomes famous by very recognizable bands in which Ramon Ayala, Los Tigeres Del Norte, Los Tucanes de Tijuana. Modern Norteno having advance features from original â€Å"oldie† Norteno this type of Norteno first played by Narciso Martinez and his groups related to Narciso before 1950s. Modern percussion and Electric bass guitars are the

Justice and Injustice Essay Example | Topics and Well Written Essays - 1000 words

Justice and Injustice - Essay Example For example, I found that many individuals in America believed that since Saudi Arabia is an Islamic society, it does not have the necessary development to be in the modern world. The major American image of the Saudi society is one which is extremely backward with little to commend it to the world apart from its oil wealth. This image of Saudi Arabia is a very bad stereotype of the people of this state because most of the population of this country is very much in line with the modern world, but living their lives in compatibility with Islam. The people of Saudi Arabia have adopted many of the ways of the Western world that they find to be good and this include has included the adoption of automobiles for transport, the wearing of western clothing, especially the men and most of all, they live in houses which have been built in the western style. The justice system of Saudi Arabia, while considered by many as extremely harsh, can be said to be among the most just in the world, because justice tends to be swift and decisive (Rosen 819). This has led to a situation where Saudi Arabia has among the lowest prevalence of crime in the world, meaning that its justic e system is, while not perfect, among the best. The popular opinion in America is that Saudi Arabia is a country which is mired in political fanaticism because of the fact that its laws are derived directly from the Quran. This image only applies to a few of the people in this society because the majority is surprisingly very liberal in matters concerning religion. Very few Saudis share the same religious point of view as that which is propagated by religious fanatics who commit acts of terrorism in the name of Islam. In fact, most Saudis tend to display the same kind of liberalism that is displayed by the other Arabs in the Middle East. The western perceptions of Saudis have been by the media’s portrayal of it and the only way to learn the truth is through finding out the facts. It is my opinion that the death penalty should continue to be applied in all societies because it is the surest way to ensure that justice against heinous crimes is attained. It can be argued that the death penalty serves as a disincentive to misde meanours, since those who are given the death penalty serve as an example to those who would be tempted to indulge in criminal activities. In addition, it can be stated that there are some individuals, such as murderers, who when sentenced to death ensures that similar crimes within their societies are deterred from happening frequently. In the Islamic belief, it is stated that those individuals who cannot conform to the morals of the society, such as the natural laws against murder, have to be removed from society on a permanent basis. This action, however harsh it is helps to ensure that such individuals are kept from repeating the same crimes that they have committed. It can further be argued that the death penalty is a just punishment for those individuals who commit such heinous crimes as rape, murder, and other violent crimes it can be said that such people lack the human conscience to live in civilised society. It is my belief that the death penalty is completely justified es pecially when applied to cases where individuals have committed sequential murders or have committed mass killings, since these acts are unpardonable in most human societies in the world (Miller and Hayward 113). One would argue that the putting of such

Techniques in marketing products Essay Example for Free

Techniques in marketing products Essay 1. Intro to company product or service chosen for evaluation. The company I have chosen is Tesco PLC and service provided by them which is Tesco Mobiles established in May 2003. Service mentioned above is a mobile virtual network operator. The type of the company is private and owned by Tesco Mobile Services Ltd in 45%, Tesco Mobile Communications Ltd by another 45% and O2 Communications Ltd by 10%. Products provided by the company are mobile telecommunications. Another important point I would like to consider is that Tesco’s mobile services run on the O2 network in the United Kingdom. 2. Explanation of the marketing strategy used to market the product/service. Tesco Mobiles concern based its strategy on Ansoff’s Matrix diagram attached below and the one used by them is market penetration. Strategy used currently by Tesco Mobile Company is definitely less risky than it used to be at the beginning as the diversification which is less predictable, expect more work and more time. One of the reasons why that is a market penetration is that they established the company in 2003 so currently they are already 12 years in a business environment. Market penetration is mainly defined as an activity of growing the market share of a present product. Tesco Mobiles is perfect example for a market penetration as they are providing already existing product on the existing market. It used to be diversification for Tesco at the beginning because the concern is mainly recognized by groceries not electronic accessories but currently as it already exists for so long we can define it as a market penetration. However Tesco Mobiles is currently using market penetration to measure the amount of adoption or sales of a service or product which is associated to the total theoretical market for that service or product. 3. Explanation of TWO risks of the marketing strategy. So far market penetration strategy seems like safe way to keep the sale of the product and make profit on it. However this strategy does not work for all of the products provided by the company. Market penetration focuses on the low prices at the same point to increase market share and demand for a product. When demand for the product increase then concern can save money on  production costs per unit by making a greater amount of the product. There are missed opportunities when the company provides good quality, luxury products when in a market same products with less quality are already provided as a cheap purchase. At the end of the day even when the company decrease the price of the luxury product and raise it step by step later on customer probably may go elsewhere when for them seems the same product is cheaper. Second point of the risky way of a market penetration I would like to consider is poor company image. When company focuses on the market penetration of one product it can hurt or decrease sale of the other products provided by them. If company which is providing high quality product will focus on a cheap sale in a market penetration then image and reputation of the luxury producer can without any doubt suffer. 4. Analyse of FOUR advantages of the marketing strategy. There are absolutely more advantages than disadvantages found in a market penetration. Firstly as the product will attempt to the already existing market as already existing product the result of this may be quick adoption and diffusion of the product in the market. Another point worthy to consider is discourage competitors. When for example Tesco provides existing product into existing market that Sainsbury’s got already it may interest the customers and bring them back to Tesco by the more attractive price or look of a product. Third advantage presented by the market penetration is high product turnover. In the situation when there is high product turnover in terms of fast sales retailers are forced to order more from the suppliers which at the same time give more profit to the suppliers. To conclude advantages of the market penetration the last point likely to provide is raising profitability. Market penetration is mainly know and defined as the way of selling current services and product to already existing target market which makes it profitable and least risky through all of the Ansoff’s Matrix strategies. 5. Critical analysis of two other strategies that won’t be useful for the product/service and why? Two other strategies that I would like to mention and use them as the ones I will not provide are diversification and product development. Diversification is a strategy which enter new industry or market and that is  the most risky strategy for the business. There are several disadvantages of diversification. As the diversification does not provide that much protection while investing money into something new people does not always feel confident to actually purchase the product before someone else will recommend it. However if the company will experience any loses while performing diversification during the market consolidation then in result some business units might be subsidized. Another strategy that in my own opinion will not be useful is product development which brings new product to existing market. In case of this strategy company might experience and sometimes is very likely to have product failure. As the product is ‘’first-time’’ mover in a new market and obviously people same like in case of diversification might not feel confident to purchase the product. However company must be concerned of target audience for their new product which has no experience in sale yet.